Finding the right estate agent can be the difference between selling your property quickly or letting it sit on the market. In East London, this is especially true. With a fast-moving property market, picking the right agent ensures you get the best price and the least hassle. Here's a guide to help you choose the best East London estate agents when selling your property.

1. Local Knowledge is Everything

The best estate agents in East London know the area like the back of their hand. If they can’t tell you which part of Hackney is best for young professionals, or why Walthamstow has become a hotspot for families, they’re probably not the right fit. Look for agents who can tell you specific details about schools, transport, and amenities in the area.

2. Check Their Track Record

Numbers don’t lie. The best East London estate agents have a proven track record of selling properties quickly and at good prices. Ask for their statistics. This gives you an idea of how long your property could stay on the market and if you're likely to get close to your asking price.

3. Online Presence and Marketing

In today’s world, an agent’s online presence can make or break a sale. You want an estate agent who lists properties on all major property portals like Rightmove and Zoopla. Also, check if they use professional photography and virtual tours. With many buyers beginning their property search online, good marketing is key.

4. Transparency with Fees

Cheap isn’t always best. You’ll find that some East London estate agents might offer a lower fee, but they could also offer fewer services. Make sure you understand their fee structure. Ask if their commission is a percentage of the final sale price or a flat fee. Avoid hidden costs by getting everything in writing upfront.

5. Personalised Service

Large chain estate agents may offer a wide reach, but you might become just another number. A smaller independent agent may offer more tailored, personalised service. You’ll want someone who prioritises your property and isn’t juggling too many listings. Check reviews to see if other sellers felt they got enough attention from their agent.

6. Specialist in the Property Type

If you’ve got a high-end penthouse in Canary Wharf or a Victorian terrace in Bow, your estate agent should have experience selling similar properties. Agents with specific experience in the type of property for sale in East London can better understand the market for your home and will have access to the right buyers.

7. Communication is Key

An estate agent is your partner in the property sale process. If they don’t answer your calls or keep you updated, frustration will quickly build up. Ask how often they’ll give you updates, how they handle buyer enquiries, and their general availability. Great communication makes the process less stressful.

8. Reviews and Testimonials Matter

Never underestimate the power of online reviews. Look up testimonials from other sellers who have used the agent before. Google Reviews, copyright, and even social media can give you a real insight into their reputation. If a lot of people are complaining about their service, it's a red flag.

9. Valuation Accuracy

Overvaluing your property might make you feel good in the short term, but it could lead to your house sitting on the market for months. Make sure the agent’s valuation aligns with current market conditions. You can also get a second opinion if you think their estimate is way off. The best East London estate agents will give you a realistic, evidence-based valuation.

10. Contract Flexibility

Some estate agents will try to lock you into long contracts, which can be frustrating if you’re unhappy with their service. When choosing an agent, ask about the length of their sole agency period and how easy it is to exit the contract if things don’t go as planned. A shorter, more flexible contract shows confidence in their ability to sell your property quickly.